The Journey of a Webmaster

Khalid El Kamali

From Morocco to Saudi Arabia: The Journey of a Webmaster

Born in the Settat city of Morocco, Khalid El Kamali completed his Bachelor’s Degree in Sciences Economics from his hometown and a diploma in Design, Multimedia Production and Webmaster from Canada. After earning his Diploma of Specialized Technician (DTS) from the prestigious Institute Multihexa in Morocco, he relocated to Saudi Arabia in 2007. Khalid started his career as an IT manager with reputed organizations like Mtech, Pyramid Technology and Dreamsoft. Through sheer determination and hard work, he built expertise and knowledge in the field of Information Technology. In a few years, he developed his business skills to become one of the most sought after IT Consultants of Saudi Arabia.

Creating his own Path  :
After working for Seven years, Khalid decided to start his own web designing and development company – NARD. It is a professional web designing and development company that uses new age digital media, social media and web technologies to create innovative marketing solutions for global business.

The company offers web application, e-commerce, logo design, Multimedia CDs, content writing and SEO solutions to clients in and around the Kingdom of Saudi Arabia. (Visit to know more).

The company further expanded its reach by entering into a strategic alliance with Kentico Content Management Solutions for providing cutting-edge web solutions. In 2011, NARD gained international recognition for its work on – which was adjudged the Best Healthcare Website in the World.

Recently, NARD added another feather in its cap with the opportunity of creating this website ( and writing the content for the Moroccan Embassy in Saudi Arabia. Under the experience and leadership of Khalid, NARD has become one of the most reputed web agencies in Saudi Arabia. 

Backed by the tremendous success of his first venture and the unmatched experience gained in the web designing and e-commerce space, Khalid ventured into his next business. In 2013, he established Massa - a Wyoming, USA based online store offering an enchanting array of celebrated international jewelry brands, precious gemstones and stunning accessories for women.

Massa is the first of its kind online fashion destination offering a contemporary collection of exquisite diamond, gold and silver masterpieces which are in-sync with the taste of the modern Arab women! (Visit to know more).

With the initial local success of his online portal, Khalid is now looking to expand Massa’s coverage across another ten countries in the Middle East and North African regions. Presently, the organization is seeking experienced vendors in various regions for collaboration.

Contact Khalid :

Khalid El Kamali can be reached at:

P.O. Box - 261969, Riyadh 11342,
Kingdom of Saudi Arabia
Mobile: +966558644773
Tel: +96614782833